Our Story


”CLOTHES WON'T CHANGE THE WORLD, BUT THE WOMEN
WHO WEAR THEM WILL.”
                                                                                   — ANNE KLEIN

WHO WE ARE

WE ARE WOMEN JUST LIKE YOU. WE ARE MOTHERS, WIVES AND FEARLESS LEADERS. WE ARE WARRIORS OF LIFE AND DEEP CONNECTORS. WE, TOO, WORK DAILY TOWARD SELF-LOVE AND ACCEPTANCE. WE WANT TO SPREAD THE IDEA THAT EVERY WOMAN CAN FEEL FIT, HEALTHY AND BEAUTIFUL. WE WANT HER TO KNOW THAT SHE HAS SOMEONE IN HER CORNER TO CHEER HER ON.  WE ARE ON A MISSION TO FUEL THE EVER-GROWING MOVEMENT OF BODY POSITIVITY AND HEALTH AT EVERY SIZE - AND PROVIDE YOU THE WARDROBE TO LIVE IT!

OUR PHILOSOPHY

OUR CORE PHILOSOPHY IS DEEPLY ROOTED IN PROMOTING WOMEN'S EMPOWERMENT, ENCOURAGING BODY POSITIVITY AND FULFILLING OUR COMMITMENT TO CREATING ACTIVEWEAR FOR ALL WOMEN, REGARDLESS OF SHAPE OR SIZE. OUR COMPANY LANGUAGE FREQUENTLY USES THE WORDS "EMPOWERED", "CONFIDENT" AND "INCLUSIVE". WE AIM TO SUPPORT EVERY WOMAN, WHEREVER SHE MAY BE, IN HER FITNESS JOURNEY AND BE THERE FOR HER EVERY STEP OF THE WAY.  

VALUE, QUALITY, STYLE

WE ARE COMMITTED TO CREATING HIGH-QUALITY, ON-TREND PIECES FOR YOUR ACTIVEWEAR WARDROBE THAT YOU WON'T SEE ANYWHERE ELSE. OUR PIECES WILL DRAW FROM THE RICHNESS AND VIBRANCY OF INDIA WITH ATTENTION TO DETAIL INFLUENCED HEAVILY BY THE LATEST STYLES GRACING THE RUNWAY. WHILE WE ARE A NEW BRAND, WE ARE CONFIDENT THAT EVERY NEW LINE WILL CONTINUE TO TOP THE LAST AND THAT WE WILL QUICKLY BECOME A HOUSEHOLD NAME.